Abstract: Zhejiang is the cradel of Geological culture village (town) brand and an important practice place for high-quality development. Endowed with unique geological landscape of "Ten thousand years Stonehenge, Thousand-year Chinese Torreya Forest", Baiyankeng village of Shengzhou city becomes first geo-cultural village. Now, 13 villages (towns) in Zhejiang have been selected into the national geo-cultural village (town) list, leading the country in quantity. Yucun of Anji county has even become the first five-star geo-cultural village. Constructing geo-cultural village(town) further improves the geoheritage preservation system, and also makes positive contribution to rural revitalization and the development of ecological civilization. Based on the construction status and achievements of geo-cultural village (town), and characteristics of geological culture resources in Zhejiang, this paper discusses the construction ideas of geo-cultural village (town). It is proposed to develop a superior and vibrant geo-cultural village (town) brand by further exploring the geo-cultural resources of rural areas and meticulously incubating local geo-cultural industry, as well as extend the geo-cultural communication by building a dissemination platform.